- The name is Kings Films
- Two words, no apostrophe, both words capitalized. Never King's Films, never KingsFilms, never Kings Film.
- Filmmaker, not videographer
- Kings Films is a documentary wedding filmmaker. The word videographer appears in search titles because couples type it, and nowhere else.
- Preserved, not recorded
- A film preserves a voice. It does not record one. The distinction is the whole point of the brand.
- No generic wedding language
- Never special day, capture every moment, big day, stunning, breathtaking, or unforgettable. The brand describes what happened, it does not inflate it.
- No em dashes
- Use a period, a comma, or restructure the sentence. This holds in every piece of Kings Films copy.
- Documentary first, cinematic second
- The films are documentary. Cinematic describes the craft layered on top, and it is never the lead descriptor.